Salesforce Tutorial# 7: Automation in Salesforce

In continuation with our Salesforce learning, we will take a brief look in salesforce automation. To allow automated process as per customer specification or criteria we need to develop the business logic. This business logic is implemented on formulas, workflows or approval process. The logic will help us to introduce automation in salesforce and streamline the process  as per customer need. Also this article will briefly take you through assignment rules and page layouts

Rules for Automation in Salesforce:

The automation rules are divided into two main categories like Validation rules and Workflow rules. One of the best examples for automation process is formula field.

Formula field is kept as read only if one want to evaluate the value by applying some formula’s at background.

Validation Rule (Run on highest priority for the App)

Validation rules are highest priority rules which allow entering the valid data in the field.  These rules verify the data entered by user whether data meets the standard of specification mentioned by user. Validation rule contains a formula or expression for data which can verify the data for one or more fields. The validation rule always returns either true or false. If all data entered by user is valid then application will allow you to save the record.

Example of validation rule for Vehicle Number plate starting

We can clone validation rules by using following steps

  1. Go to management settings for the relevant object, select Validation Rules.
  2. In the Validation Rules list, click the name of the validation rule.
  3. Click Clone.
  4. Define new rule based on original rule
  5. Click Save.

Workflow (Time-Dependent & Time-Independent)

To understand workflow rules let’s consider an example emails sending process on daily basis. Instead of doing it manually we can configure this process using workflow rule to proceed automatically.

Workflow rules can be applied in the following types of actions based on your organisation’s processes / needs:

  • Tasks: Assign a new task to a user, or assign a new role, or new record owner.
  • Email Alerts: Send an email to one or more recipients (daily/ periodically).
  • Field Updates: Update the field on a record.
  • Outbound Messages: to send the secure messages of xml-format

Each workflow rule consists following things:

  • Criteria: Based on criteria the workflow rule to run.
  • Action: immediate actions that execute when a record matches the criteria.

Some of the actions are time dependent and some of them are independent.Time-dependent actions are queued and proceed automatically when a record matches the criteria, and execute according to time triggers.

Assignment Rule for Automation in Salesforce

The organisation’s lead generation, support process, cases are managed by assignment rule. The assignment rules can be further mentioned as follows:

  • Lead Assignment Rules– Specify how leads are assigned to users or
  • Case Assignment Rules– Determine how cases are assigned to users or put into queues

Steps to create this Assignment rule on cases,

 Setup -> App Setup -> Cases -> Assignment Rules -> click on New.

  1. Give name to assignment rule.
  2. Check the box “set this as the active case assignment rule
  3. After this click on the rule and now click on New
  4. Enter the order in which rule should run
  5. WE can set the formula field (Choose option to create formula)
  6. Write the formula
  7. Assign case to specific user if formula comes true.
  8. Assign email template which will communicate to specific user.

Escalation Rule

Like assignment rule which perform automated task we can mention the escape condition. This can be done by escalation rules. These rules define the criteria to escalate.

Introduction and use of Different Page-Layouts using Record-Type

Salesforce allow user to set the specific layout according to their need. In addition to this if the organisation is using a specific record type for particular object then user can set the page layout which is the combination of user’s profile and record type.

One can assign page layouts from:

  • The original or enhanced profile user interface
  • The object’s customize page layout or record type page

To verify that user’s accessibility level of record or filed level security we can check field accessibility grid. To view field accessibility grid follow these steps:

Setup -> enter Field accessibility (Find Box) -> select field accessibility. Then choose a particular object view or page layout and then check for accessibility by record, types or profiles.

Thats all for now in this brief tour on how to add Automation in Salesforce.  In next article we will cover few points on Approval process in Salesforce. If you have any questions/doubts, please do not hesitate to get back to us.

If you want to brush up earlier articles, here is the index

Tutorial Index


  1. Introduction to Cloud Computing ( and
  2. Overview of Database Concepts (
  3. Introduction to
  4. Building Salesforce Custom App and Objects
  5. Object Relationships and Formula Field in Salesforce
  6. Salesforce Security Model and Overview
  7. Automation in Salesforce
  8. Approval Process in Salesforce
  9. Introduction to SOQL and SOSL
  10. Introduction to Apex
  11. Salesforce Data Management
  12. Visualforce MVC Architecture on Cloud
  13. Salesforce Reports and Dashboards
  14. Building a Visualforce (Custom) Page for the Salesforce App
  15. Salesforce Sandbox and Overview of capabilities
  16. Learning Apex and Deployment Tools



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